The story of vAxa

What is your professional background, and how does it shape your coaching?

Before founding VAXA, I spent more than 15 years working in global communication, leadership, and organizational change, including executive roles in international organizations. I am also a certified Senior Coach through the International Authority for Professional Coaching & Mentoring (IAPC&M).

Earlier in my career, I competed as part of the Swedish national swim team at the Olympic level. That experience shaped how I think about performance, discipline, and long-term growth.

I later studied at the University of Southern California and have lived and worked in Los Angeles, New York, Stockholm, and now Chicago. Working across cultures and industries has given me a broad perspective on leadership and human behavior. I’ve supported leaders and teams through transformation and complexity in both global NGOs and one of the world’s largest retailers.

Throughout my career, I’ve supported and informally coached dozens of leaders and professionals. I’ve seen how much clarity and communication matter, especially in moments of complexity and transition.

That combination of experience allows me to understand both the strategic and human sides of leadership. I know what responsibility feels like, what complexity looks like, and how important it is to have space to think clearly.