The story of vAxa

Växa means “to grow” in Swedish. What does growth mean to you?

Growth isn’t about doing more. It’s about becoming more intentional in how you live and lead.

For many professionals, growth begins when something no longer feels quite right. What worked before no longer fits. Expectations increase. Complexity grows.

Sometimes growth means stepping into something new. Other times it means letting go of ways of working that are holding you back.


In the words of the founder of VAXA

Åsa Lee

What is your professional background, and how does it shape your coaching?

– Before founding VAXA, I spent more than 15 years working in global communication, leadership, and organizational change, including executive roles in international organizations. I am also a certified Senior Coach through the International Authority for Professional Coaching & Mentoring (IAPC&M).

Earlier in my career, I competed as part of the Swedish national swim team at the Olympic level. That experience shaped how I think about performance, discipline, and long-term growth.

I later studied at the University of Southern California and have lived and worked in Los Angeles, New York, Stockholm, and now Chicago. Working across cultures and industries has given me a broad perspective on leadership and human behavior. I’ve supported leaders and teams through transformation and complexity in both global NGOs and one of the world’s largest retailers.


Throughout my career, I’ve supported and informally coached dozens of leaders and professionals. I’ve seen how much clarity and communication matter, especially in moments of complexity and transition.


Alongside my professional work, I’m also a mother of three, which has shaped my perspective on balancing ambition, responsibility, and sustainable ways of working.

That combination of experience allows me to understand both the strategic and human sides of leadership. I know what responsibility feels like, what complexity looks like, and how important it is to have space to think clearly.


What is your vision for VAXA?

– VAXA exists to support people and organizations in growing with clarity, confidence, and purpose.

Communication builds trust. Leadership creates direction. And people can thrive during both during stability and change.

I don’t see growth as constant expansion. I see it as alignment, making better decisions, and building ways of working that are both effective and sustainable.

How would you describe your coaching style?

– Focused, structured, and result-driven.

My approach blends thoughtful reflection with clear structure, helping you move forward without feeling constrained
. Clients often tell me they feel grounded and supported, while also thoughtfully challenged.

Every conversation is designed to move you forward with intention, clarity, and measurable results.

If someone is considering coaching with you, what would you say to them?

– You don’t need to have everything figured out.

If you’re at a crossroads, navigating uncertainty, or sensing there’s more available to you, that’s enough to begin.

We start with a discovery conversation to explore whether working together is the right fit. Coaching can be short-term or ongoing, always aligned to your goals.

Sometimes the most important shift is simply deciding to begin.


Contact me today

Book a free call now.